The Story Behind the Institute for Modern Holistic Alchemy’s Logo: A Symbol of Life Energy and Holistic Understanding
At the Institute for Modern Holistic Alchemy, our logo is more than just a symbol—it’s a reflection of the deep research and profound insights of Joseph R. Scogna Jr., as well as a visual representation of the principles behind the Self Awareness Formulas (SAF®) and Life Energy Publications. Each element of our logo was chosen with intention, combining the ideas of energy, matter, and concept, as well as the lead-core-anchor framework central to SAF chain interpretation. Let’s take a closer look at what these elements mean.—
The Sun: Energy and Illumination
The Sun in our logo represents Energy, the “E” in the SAF® perspective of E=mc². Energy is the driving force of all life—it fuels our existence and provides the light and warmth necessary for growth, both physically and emotionally. In the context of the SAF® chain, the Core represents energy, the center point of understanding and the link between past events and present experiences.
In addition, the Sun symbolizes illumination and awareness. Much like how sunlight reveals the world around us, the SAF® system sheds light on the hidden energetic patterns within us, helping us see clearly and align ourselves toward balance and wellness.—
Earth with DNA Strand: Matter, the Physical Connection
The Earth, paired with the DNA strand, represents Mass (or Matter) in the SAF® formula of E=mc². This is the tangible, physical aspect of life—the body, the structures, and the physical manifestations of energy and thought. DNA, the fundamental building block of life, signifies the unique blueprint of every individual and the genetic and energetic information that shapes who we are.
In SAF® chain interpretation, this aligns with the Lead, or the present-time number, which identifies what is physically or currently affecting the individual. The Earth grounds the logo in the here and now, reminding us that while we seek to uncover energetic and conceptual origins, we must address the present for true transformation.—
The Eagle: Thought, Vision, and the Anchor
The Eagle is a powerful symbol of Concept, the “C” in E=mc². Representing vision, freedom, and higher thinking, the Eagle embodies the power of thought and the ability to soar above life’s challenges to see the bigger picture. In the SAF® chain, the Anchor is the number at the end of the sequence—rooted in the past and connected to the original cause of an energetic imbalance or pattern.
The Eagle, as depicted in our logo, serves as a reminder to look beyond the immediate and physical, to explore the concepts and ideas that anchor us in the past and to uncover the original cause that influences our present. Just as the Eagle takes flight to gain perspective, we encourage our students and practitioners to rise above and see the full scope of the energetic chain.—
E=mc² and the Lead-Core-Anchor Framework
The harmony between these three visual elements—Sun, Earth with DNA, and Eagle—captures the essence of SAF’s foundational thinking and Joseph Scogna Jr.’s revolutionary approach to energy, matter, and thought.
Lead (Matter): The Earth and DNA, representing the present and what is physically manifesting.
Core (Energy): The Sun, representing the energy that connects and fuels everything.
Anchor (Concept): The Eagle, representing the original thought or concept from the past.
This triad mirrors Einstein’s famous equation of E=mc², reimagined within the SAF® framework to explain the interconnectedness of life energy and the self.—
A Legacy of Holistic Understanding
Our logo is inspired by the original designs used by Life Energy Publications, such as the eagle landing and the triangle with the sun and rays. These symbols have always been a reflection of Joseph R. Scogna Jr.’s work and vision—bridging science, energy, and human understanding into one holistic system.As an institute, we’ve carried forward this legacy by incorporating these key elements into a single cohesive design that represents not only our teachings but also our mission: to help individuals uncover, understand, and realign the energy that shapes their lives.—
What the Logo Represents for You
Whether you’re a student, practitioner, or someone exploring holistic wellness, this logo serves as a guiding symbol for the journey of self-awareness and transformation. It reminds us that every part of our existence—our thoughts, energy, and physical presence—works in harmony, and by understanding and aligning these parts, we can achieve greater wellness and clarity.We invite you to join us in exploring the profound insights of SAF®, where science meets self-awareness, and where the Sun, Earth, and Eagle lead the way to a brighter, more aligned future.—
Share Your Thoughts!
We’d love to hear what the logo symbolizes for you! Share your interpretations or insights in the comments below or connect with us on social media. Together, let’s continue the journey of exploring life energy and its limitless potential.